Acknowledgements for approved/registered Australian Broadband Guarantee providers

Australian Broadband Guarantee providers are required to acknowledge Australian Government funding support in all promotional and marketing activities. All such material is to be approved by the Department prior to its release.

Requests should be submitted to the Department in a timely manner to ensure approval by the date required. The Department will consider both corporate style and Australian Broadband Guarantee factual accuracy as part of the approval process. Please contact the Department on 1800 883 488 or abgproviders@dbcde.gov.au.

Changes to material approved under previous programs will need to be re-submitted to the Department. In these circumstances, an indication of the changes proposed will speed up the approval process.

The table below outlines the acknowledgment requirements for some anticipated activities. Further information appears in section 3.3.1 of the Australian Broadband Guarantee Program Guidelines (File size: 762Kb) (for the transitional period 2 April to 30 June 2007).

Acknowledgment requirements for anticipated Australian Broadband Guarantee promotional activities
Promotional activity	Acknowledgement required
Radio and TV advertising, including live reads	Providers must include the words “This offer is made possible with support from the Australian Government’s Australian Broadband Guarantee” following the main advertising message.
Print advertising, fliers, brochures or other product promotional material for example, websites)	Providers must use the Australian Broadband Guarantee logo on publicity material, maintaining all requirements of Australian Government branding. Guidelines on the use of Australian Government logos are available from www.dbcde.gov.au/logo or on request from the Department's Corporate Communications. Note that the crest must be no smaller than 2cm across and no other logo should be more prominent. Acknowledgement must also be given by using the following wording: “This offer is made possible with support from the Australian Government’s Australian Broadband Guarantee.”
Confirmation and advice to customers	Providers must write (by post or email) to each Program Customer at the commencement of a Service to that Customer, confirming the specific terms and conditions that Providers have included in their Contract with the Customer. The text of the letter or email must be approved by the Department and comply with the requirements of the Australian Broadband Guarantee Program Guidelines (transitional period).
Media releases	Acknowledgement must include the following wording: “This offer is made possible with support from the Australian Government’s Australian Broadband Guarantee.”

Document ID: 62566 |
Last modified: 4 February 2008, 10:13pm